Wednesday 28th March 2007

9.00am

Registration

11.00am

Welcome to Country

11.05am

Welcome by AVCC Vice-President, Professor Richard Larkins AO

11.15am

Opening of Conference by Governor of Victoria, Professor David de Kretser AC

11.45am

Stability amid instability – international considerations for Australian universities
Adjunct Professor Wimar Witoelar

1.00pm – 2.00pm

Lunch

2.00pm – 3.15pm

Hypothetical:
“Vice-Chancellor, we have a problem…”
Led by Ben Richards (Principal, Aticus)

3.15pm – 3.45pm

Afternoon tea

3.45pm – 4.45pm

Breakout Room 1

Connecting in the Digital Age: creating a customer service experience for international students
• Melissa Banks, Director Banks Consulting & Ruth Pring, Marketing and Communications Manager, Swinburne International

3.45pm – 4.45pm

Breakout Room 2

Managing the big numbers for deeper relationships, more effective fundraising, student acquisition and retention using email and SMS
• Stephen Watt, Business Development Manager, NetSpot Pty Ltd

3.45pm – 4.45pm

Breakout Room 3

4.45pm – 5.45pm

Breakout Room 1

Online Measurement and Competitive Intelligence How to use them to make more informed business decisions
•  Michael Walmsley (General Manager, Hitwise Competitive Intelligence and Search Marketing Services)

4.45pm – 5.45pm

Breakout Room 2

6pm – 7.30pm

Welcome cocktails
Hosted by Kistend Campus Travel

Thursday 29th March 2007

7.15am

Mentoring breakfast

9.00am – 9.10am

Welcome: Lee-ann Norris (Chair, Conference Organising Committee)

9.15am – 10.15am

New Directions in Best Practice Research for Measuring Public Relations in the Education Marketing Environment
•  Jim Macnamara Group General Manager (Research) Media Monitors/CARMA Asia Pacific

10.15am – 10.45am

Morning tea

10.45am – 11.45am

Breakout Room 1

Student experience blogs: truth, youth and beauty in student recruitment
•  Joanna Cohen, Marketing Communications Manager, Marketing and Student Recruitment, University of Sydney

10.45am – 11.45am

Breakout Room 2

Dear Vice-Chancellor… Australian Universities' International Alumni express their views on their universities to the vice-chancellors
•  A/Prof Denise Cuthbert , Associate Dean, Graduate Research, Monash University

10.45am – 11.45am

Breakout Room 3

Planned giving – tying thought and action together for institutional success
• Alan Watkinson, President, ADAPE Australasia Inc; Vice-President, Victoria/Tasmanian Chapter, ADAPE; Director of Development, Scotch College, Melbourne; Executive Director, Scotch College Foundation

10.45am – 11.45am

Funnels and tunnels – how to unravel the complexities of student recruitment without tying yourself up in knots
• A/Prof Linda Brennan, Director of Undergraduate Programs, Faculty of Business and Economics, Swinburne University

10.45am – 11.45am

Breakout Room 5

Batting for the same team - creating a strong national brand for a multi-campus, multi-mode university
•  Rachel Donald, Director, Communications and Marketing, Massey University, New Zealand

11.45am – 12.45pm

Breakout Room 1

Momentum and Development: How to get the snowball rolling
•  Tony Hume, Manager, Development & Alumni, Edith Cowan University & Vice-President, ADAPE Australasia Inc.

11.45am – 12.45pm

Promoting Higher Education Institutions as a product and brand requiring integrated marketing communications (IMC)
• Jane Stabler, Marketing Manager, Corporate Communication, Curtin University of Technology

11.45am – 12.45pm

Breakout Room 3

Managing a prospect from identification to stewardship
•  Jo Agnew, Director, Agnew Associates Pty Ltd

12.45pm – 1.45pm

Lunch

Millennials as students: How to reach and engage with Millennials from around the world
Rob Lawrence, CEO, Prospect Research and Marketing

Building the bike as we ride it: lessons from around the world on integrating advancement activities.
•  Joanna Motion Vice-president for International Operations - Council for Advancement and Support of Education (CASE) UK

4.15pm – 5.15pm

CONFERENCE DINNER AT MELBOURNE AQUARIUM

•  Guest speaker: Paul Gardner - Group Chairman (Australia and New Zealand) Grey Global Group Australia. Paul will unveil the 2007 Eye on Australia Report and present a summary of this year's findings and highlight some potential implications, particularly for the education industry.

•  Presentation of the inaugural JWT Education Emerging Leadership awards.

The dinner is sponsored jointly by:

Friday 30th March 2007

9.00am – 10.15am

Pick me…Pick me…(branding and communication: has the tertiary sector got it right?)

Moderator : Phillip Adams (broadcaster and columnist)

• Richard Henderson (R-Co Chairman)
• Pauline Brown (Oxford Brookes University)
• Allison Doorbar (Managing Partner, JWT Education)
  Paul Gardner (group chairman, Grey Global Group Australia)
• Marketing post graduate student

Audience discussion

10.15am 10.30am

Morning tea

10.30am – 11.15am

Sink or swim;  trends and pointers for the future.
•  Allison Doorbar, Managing Partner, JWT Education

11.15am – 12pm

Playing the media game – vital considerations for university marketing arms
•  Harold Mitchell - Chairman, Mitchell Partners

12 pm – 1pm

Integrating communication disciplines as part of a fundraising campaign
•  Daniel McDiarmid, Managing Director – Global Philanthropic

1pm – 1.45pm

Lunch

2.30pm – 3.30pm

Breakout Room 1

Recruitment to transition: an integrated marketing approach
•  Valerie Runyan, Head - Student Services, University of Ballarat

2.30pm – 3.30pm

Breakout Room 2

Biblioshock! Establishing a marketing oriented culture in an academic library
•  Anne Webster & Liz Burke, Associate Librarian (Reader Services) University of Western Australia

2.30pm – 3.30pm

Breakout Room 3

Using your students to research your market: insight into the consumer behavior of PhD candidates
•  Jane McIntyre, National Marketing Coordinator, College of Business and Economics, Australian National University

3.30 - 3.45pm

Afternoon tea

3.45pm

Closing address

Door prizes to be drawn – plus a farewell gift for every delegate attending the closing address