Venue: TBA

Tony Sheil
Senior Manager, Research Policy & Strategy
Griffith University, Australia

Venue: TBA

Presenter:Pat Freeland-Small
Vice-Principal (Marketing & Communications)
The University of Melbourne

Overview: Mr Freeland-Small will speak about Melbourne where he employed a “simple approach to brand architecture” which he calls the 5cs. Consistency, Continuity, Communication, Cooperation & Controls developed in his days at Fosters. Mr Freeland-Small will show case study examples of this framework as used in the building the University of Melbourne brand architecture.

Background: Pat Freeland-Small - Biography�
The University of Melbourne received the following Australian and International Marketing awards in 2008. - International ; Gold Medal for “Institution Wide branding” as judged from 3,500 entries from 766 institutions in the 2008 CASE international circle of excellence program.
- Australia, Australian Marketing Institute, Top National Award across all sectors for Excellence
- “Internal Marketing”. - Victoria , Australian Marketing Institute, - Top Victorian Awards across all sectors for 3 categories; ” Internal Marketing”, “Brand Revitalisation” & “Education Sector”.

Communications - Mary Kelly & Leanne Cain (IM)
Building Aspiration to Attract Low SES Students

Marketing - Pat Freeland-Small (ADV)
Mr Freeland-Small discusses the co-operation via internal and external relationships that were an essential element of building the University of Melbourne’s brand architecture.

Development - Laura Fredricks (ADV)
Fundraising, Leadership and Marketing
Laura is a Consultant, Motivational Speaker and Author of the best-selling book The Ask: How to Ask Anyone for Any Amount for Any Purpose (2006), and Developing Major Gifts: Turning Small Donors into Big Contributors (2001).

Laura is the former Vice President for Philanthropy, at Pace University in New York, NY, where she raised over $92 million in six years, $82 million of which was counted for the university’s $100 million capital campaign. More…

Communications - Shane Rodgers (ADV)
General Manager, Queensland Newspapers

Time wars: The new battlefield.
Human beings in western society are battling a serious shortage of time. Over the past 30 years the number of time options available to people have increased drastically while the number of hours in the day is finite. This has resulted in major changes in human behaviour, habits and social interaction. Companies, organisations and institutions are engaged in a constant battle for “share of time”, creating a new multi-disciplinary competitive landscape. In this presentation Shane Rodgers explores these impacts and discusses the ramifications for media consumption, marketing and customer interaction. He also explores the relationship between media and higher education, providing insights, predictions and suggestions based on experience in both sectors.

Marketing -Allison Doorbar
Managing Partner
JWT Education
Trends impacting the sector
Areas to be covered include:

1. The Changing World
2. Australian Higher Education Market
3. International Higher Education Market
4. Changing Marketplace (The emergence of the private sector, Growing competition and the impat of the current economic downturn)
5. Changing Modes of Delivery (Online and TNE) and;
6. Growing Importance of Branding & Delivering on the Promise.

Development - Laura Fredricks (IM)
Fundraising

Laura is a Consultant, Motivational Speaker and Author of the best-selling book The Ask: How to Ask Anyone for Any Amount for Any Purpose (2006), and Developing Major Gifts: Turning Small Donors into Big Contributors (2001).

Laura is the former Vice President for Philanthropy, at Pace University in New York, NY, where she raised over $92 million in six years, $82 million of which was counted for the university’s $100 million capital campaign. More…

Co presenters:
Mr Colin Campbell-Fraser
Principal Adviser (External Relations and Advocacy)
University of Western Australia
and
Mr Canio Fierravanti
Group Manager - Public Affairs
University of Wollongong

Drawing on perspectives from leading institutions UWA and UOW and their substantial experience with WA, NSW and Commonwealth governments, this joint presentation looks at the value of effectively engaging with government and how to improve results for your institution.

Marketing - Stephen Holmes PhD
Managing Partner, The Knowledge Partnership (Aust) Pty Ltd
Market segmentation: positioning and branding through analysis

Development - Krista Slade
Executive Director - Asia-Pacific Council for Advancement and Support of Education (CASE)
Benchmarking/metrics and establishing best practice = Results

Communications - Crisis Communications, Real Case Studies (IM)
Co presenters:
Jan King
Communications Manager
The University of Queensland
and
Maureen Frame
Communications Manager
Griffith University

Marketing - Ian Olton
Chief Marketing Officer,
University of Southern Queensland
Adapting and Integration of CRM

Development - Dr Linda Griffith
Alumni relations and fundraising
Presentation from ADAPE awarded “Australia’s outstanding alumni and development professional in education”

Communications - Peter Luetjens
Interactive Strategist, BCM Partnership

University branding in the interactive space

This presentation by Peter Luetjens, Interactive Strategist from BCM Partnership, will examine how to best shape perception of your university brand in the interactive space. Via an examination of recent statistics highlighting the impact of interactive in brand building, case studies highlighting how great brands have utilised the interactive space, and the importance of managing the online conversation, this presentation will leave you in no doubt that interactive media is a paramount communications channel for universities.

Marketing - Swinburne University
How do you meet the challenges of servicing the needs of prospective students across a multi-sector institution?

Development - Joanna Motion
Vice President - International Operations
Council for Advancement and Support of Education (CASE)
Lessons Learned from the UK on Creating a Culture of
Philanthropy