Peter Luetjens

Interactive Strategist,
BCM Partnership

Peter Luetjens is passionate about understanding the modern consumer, their connection with interactive media and the technologies driving their digital world.

He is a consumer insight specialist and is an expert at applying innovative new ideas to clients strategic marketing communications needs. He has a particular interest in the emergence of social media and its impact on communications.

Peter holds qualifications in Marketing, Market Research, and Advertising, and has presented on Interactive branding at forums such as the Australian Marketing Institute (AMI) and the national Email Marketing Summit.

He is an active participant in, and committed contributor to the Interactive industry in Australia through his roles with the Queensland Committee of the Australian Interactive Media Industry Association (AIMIA) and the National Research Council of the Interactive Advertising Bureau (IAB).

Peter has extensive Interactive experience working across both Government and private industry, in Australia and the UK. In Australia, he has worked with Queensland Transport, QUT, Triumph International, Radio Rentals, Parmalat, Heritage Building Society, Suncorp, Ergon Energy and the Brisbane Broncos in the development and implementation of their Interactive strategies.